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PRIVATE CLUBS. DAILY FEE. RESORTS. GOLF REAL ESTATE. SCHOOLS
 “The best jobs in golf next year will ALL be going to people who have read this book!” - Chris Wyant
Smokerise GCC, GA
“If you are a club manager, golf professional, developer or course owner you need to read this book before your competitors do!!!” -
Barry Owens CEO,
Garland Resort, MI
"After 25 Years, I finally figured out golf marketing. Learn from the Best (Andrew Wood/Legendary Marketing, implement with correct tools and WOW the customers"
Randy Shannon
General Manager,
CrossCreek GC CA
The Golf Marketing Bible is the most comprehensive and exciting book ever written on how to quickly and dramatically increase your club's profits!
Buy it for yourself, buy it for your staff, buy it for your board, but buy it NOW! The print run is limited!
Order Your Copy Now
Jam-packed with over 400 pages of cutting-edge, proven strategies to jump-start any club, resort or golf real estate business!
The Golf Marketing Bible will provide your club with astonishing results and a complete BULLETPROOF BLUEPRINT to Golf Marketing success and PROFITS!
- No matter what part of the country or what country you are in,
- No matter what type of course you run,
- The Golf Marketing Bible will increase revenues for your club, guaranteed or your money back!
Dear Golf Industry Professional:
Think of all the marketing questions you have asked yourself over the years, such as -
- How much should I spend on marketing?
- What should I get in return, and how do I measure it to make better decisions?
- What are the most effective marketing methods?
- How do I build an e-mail database in 30 days that's big enough to fill my tee sheet for the rest of the year?
- What can I do to combat discounting?
- What should I charge and how can I get more money for my green fees, lessons or memberships?
- How can I capture the Lion's share of the outing market?
- How can I get my people to sell more?
- How do I get others to see the light and spend some money on marketing?
The Golf Marketing Bible contains detailed answers to all these questions and a whole lot more you never thought to ask. Laid out in an easy-to-read format, you can jump straight to the place where you need results the most!
- Want to know how to generate $50,000 or more in additional outing revenue? Turn to page 399.
- Want to double or triple the response rates to your mailings? Check out page 191?
You will learn how to:
Avoid the trap of the GIANT marketing misconception that sucks 97% of clubs’ marketing budgets down a black hole with no possible chance of a return for their money!
- Dominate without discounting!
- Generate an endless stream of quality leads for memberships.
- Develop TRUE customer loyalty from daily fee players.
- Make 100% of your marketing effective and trackable.
Plus real-world examples of campaigns that generated thousands of tee times and millions of dollars!
How to Maximize Your Club’s Income with Perfect Positioning, Promotions, Packaging, and Pricing!
Only one person in any market can use this single marketing secret to out-market every other club in town. You don’t have to be the biggest or the best - just have this one secret weapon. Get it now before your competitors do!!!
Order Your Copy Now
Learn How to Master the Art and Science of Great Golf Advertising that Always Works!
You will discover why 80% of your current marketing may be an insane waste of YOUR money. Plus a proven, sure-fire way to increase the response and profits of every ad you place and every letter you mail. I am talking about doubling or tripling your advertising effectiveness in a matter of minutes!
You’ll learn,
- How not to get duped by graphic designers, ad agencies or magazine sales reps. Apply this quick and easy 10-point test to every ad and learn to spot a GUARANTEED DUD before you ever waste your money running the ad!
- Why most clubs are seduced by the Law of Large Numbers and how to avoid the trap!
- Make your ads 30% more effective with a simple type style change!
- How to increase your response to every coupon up to 33% by adding a simple graphic to the bottom corner of your coupon!
- How to make your ad stand out even when your ad runs in a publication with 50 of your competitors.
The Insider Guide to Successful Golf Internet Marketing
The Internet offers you the fastest and most cost effective way to golf marketing success, but only when used correctly and in conjunction with strategic offline marketing. Cut through the myths and discover how to unlock the true potential of the Internet for your club.
Discover:
- The step-by-step process that a course in the Midwest used to build a complete database of over 20,000 players in less than 90 days!!!
- How to get your e-mail read - 40% of all your e-mail is getting BLOCKED. Learn how to beat SPAM filters so your legitimate offer gets to your prospects and customers.
- What e-mail promotions work the best without discounting - you’ll get specific examples.
- How to avoid the Top 25 fatal web design errors and build a web site using 'advanced' design strategies proven to work -- you'll likely be SHOCKED by many of these! Like the 4 critical elements your homepage must include. If you're missing even ONE of these, you're losing thousands of dollars a season -- guaranteed!
- How to drive MASSIVE traffic to your web site.
- How to automatically get players returning to your web site every single month!
- 50 stealth marketing tactics you can use to triple your e-mail database in 90 days or less.
- The ultimate e-mail secret! Pull an 8.2% - 62.3% response on every mailing you send (compared to the embarrassing industry standard of just 0.3%)!
Grow Your Membership Instantly with Marketing Strategies that REALLY Work in Today’s Tough Environment!
Selling memberships ain’t as easy as it used to be! But if you use the latest tactics unveiled in The Golf Marketing Bible while your competitors are complaining about the economy, you’ll be building a waiting list!
Strategies I’ll share include,
- How one club sold 87 memberships at $25,000 a pop, spending only $30,000.
- The closely guarded secrets of the 3-step membership process that delivers more members than any other approach in history.
- How to generate more than 400 targeted leads for your club while spending less than $10,000
- The incredible reason why most clubs can’t sell memberships and how to quickly fix it!
Nine seldom-used techniques to double membership at virtually NO COST! That’s practically a license to print money!
- How to be a hero at your club by increasing participation in EVERY CLUB EVENT by 20-33% with practically no effort!
Order Your Copy Now
Direct Mail - Your Club’s Secret Weapon to Increase Response, Build Loyalty and (Quite Frankly) Destroy Your Competition!
Very few people truly understand the incredible income generating power of direct mail. Those who do are almost always millionaires and never have any problems in attracting business. There is simply no more predictable way to generate massive income for your club than through direct response marketing.
Discover ‘Insider’ secrets to direct response including:
- Why most direct mail campaigns fail and how to avoid the common mistakes most clubs make.
- How to write million-dollar sales letters to generate memberships, outings or real estate sales.
- How to write a killer headline that stops your intended audience cold, grabs them by the throat, and makes them instantly respond to your offer! (Find the right “trigger” words that will push your reader to drop everything to read your ad.)
- Insider secrets of the world’s best copywriters - little known secrets that will give you the edge. Using the right “power words” will add so much urgency to your copy your prospect won’t be able to sleep until he’s given you money.
- The one envelope that no one in the history of civilization has ever NOT opened!
- How to choose the right mailing list for exceptional response.
- How to sell your prospect three different ways in the same piece. Using this method will immediately TRIPLE your response rates.
Dramatically increase your income with these foolproof tactics:
- BLOCKBUSTER OFFERS - How to make astounding profits by a simple but ingenious way of restructuring your offers.
- The one simple strategy that Doral uses to get $300 a round and how you can steal it to double your prices!!!
- Over 50 different promotions to drive players, leads and sales!
Order Your Copy Now
How to Increase Sales in Every Department!
Nowhere is the payoff to your bottom line faster or more dramatic than by a small increase in sales skills. You’ll get detailed information on how to get everyone on your team involved in selling more than you ever thought possible! And that includes your people who don’t think they are in sales.
- The secrets to quickly bonding with, and qualifying, prospects.
- How to structure your sales presentation so prospects sell themselves!
- The secrets to handling objections and closing sales - this section alone could quadruple your closing ratio and INCOME!
That’s not all! You’ll also discover
- How to get players coming back again and again with a customer loyalty program that is so simple that none of your competitors will ever figure it out!!!
- Why you must break the rules of convention to dominate your market.
- How to automate your follow up for guaranteed results.
- How to sell golf real estate as easily as connecting the dots….
- Plus much more!
In fact, I’ll share ideas with you that are so cunningly clever that you won’t be able to stop yourself from smiling just thinking about the positive effect they will have on your business!!!!
You’re Going to Earn Your Investment in this book BACK the Very First Time You Use Even ONE of The Secrets I Reveal to You!
For most clubs, if what you read brings in just a FEW more members, outings, banquets or cash-in-hand daily-fee customers -- and gives you new tactics to continue bringing in additional customers -- you’re in a position to print money. In fact, you’ll increase your cash flow in so many different ways, you will wonder where all the money was hiding!
Unconditional Twelve-Month Money Back Guarantee!
If you don’t agree that the information and strategies
contained in The Golf Marketing Bible are worth
ONE THOUSAND TIMES THE COVER PRICE in cold hard cash
to your club, simply send it back for a full refund.
Order Now And Enjoy The Payoff For Years to Come!
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Yes, send me The Golf Marketing Bible jam packed with over 400 pages of cutting edge, proven marketing strategies to jump-start any club, resort or golf real estate business!
The Golf Marketing Bible will provide your club with astonishing results and a complete BULLETPROOF BLUEPRINT to Golf Marketing success!
• No matter where your club is located,
• No matter what type of course you run,
• The Golf Marketing Bible will increase revenues for your club, guaranteed or your money back!
Order Your Copy Now
To order by phone call 8am-8pm,EST USA 800-827-1663 or International 352-527-3553.
Or mail your U.S. Check or money order to: Legendary Marketing, 3629 S Lecanto Highway, Lecanto, Florida 34461.
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Don’t wait, order now (limited print run)
for just $69.95 plus Shipping & Handling
Or Order on CD and go to college in your car
for just $199 plus Shipping & Handling
Or Get both versions and save $20 just
$249.95 plus Shipping & Handling
CALL FOR VOLUME PRICING ON 10 items or more! |
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The Golf Marketing Bible By Andrew Wood |
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Whatever type of club you run at whatever end of the market you are in, you’ll find this
book crammed full of proven, real world, money making marketing strategies!
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Chapter One:
Introduction - The Legendary Point of View
Chapter Two: Dispelling the Marketing Myths &
Why Most Golf Club Marketing Fails!
Chapter Three: Benchmarking Where Are You Now and Where do You Want to be?
Chapter Four: Identifying Perfect Customers & Discovering Your Primary Trading Area
Chapter Five: Measuring Your Results - the Foundation of Golf Marketing Success
Chapter Six: Developing the Perfect Marketing Budget
Chapter Seven: Perfect Pricing
Chapter Eight: Developing Your Unique Selling Proposition
Chapter Nine: Legendary Lead Generation
Chapter Ten: Legendary Promotions
Chapter Eleven: Legendary Advertising – How
to Design Ads That Actually Work! |
Chapter Twelve: Legendary Direct Mail – Your Secret Weapon
Chapter Thirteen: Building the Perfect Web Site
Chapter Fourteen: The Secrets to Building a Massive E-mail Database
Chapter Fifteen: The Secrets to E-mail Marketing
Chapter Sixteen: How to Increase Sales in Every Department
Chapter Seventeen: How to Generate Unlimited Referrals
Chapter Eighteen: Legendary PR
Chapter Nineteen: The Keys to Legendary Service
Chapter Twenty: How to Develop Legendary Customer Loyalty
Chapter Twenty One: Creating a Legendary Experience for Your Customers
Chapter Twenty Two: A Complete Plan for Dominating The Outings Market |
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 About the Author – Andrew Wood
With a background of over 20 years in marketing, Andrew is an entrepreneur with a major track record of success in the business world including building a national franchise of over 400 locations. A pioneer in using the Internet for business, Andrew combined his love and knowledge of golf with his passion for marketing to form Legendary Marketing. He is regarded as the world’s leading expert in the field of golf marketing and has done over 100 full-day marketing seminars for the PGA of America, The Club Managers Association, The Golf Course Owners Associations and others. Andrew is the author of several books and audio programs including: Selling With Confidence, Building A Legendary Reputation For Yourself or Your Service, Conquering Your Market with a One Man Army, How To Make $100,000 a Year Teaching Golf, The Traits of Champions and Legendary Leadership.
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